A few weeks ago, BWM were briefed to promote Telstra’s sponsorship of a new TROPFEST mobile category in this country - Telstra Mobile Masterpieces. The best thing about it is that anyone with a mobile phone can enter.
We devised a Mobile Masterpiece video, starring TROPFEST founder, John Polson. This video was filmed on 30 mobile [...]
More...The latest instalment in the “Time to call your mum?” campaign for Telstra was launched last Sunday (March 1) with a host of television commercials and a callmum.net website. The print, which launched just before Christmas, has been very successful. We expect the television and online campaign to drive sales even harder.
You can view the [...]
This week’s Mobile World Congress in Barcelona threw up a number of interesting trends for the mobile industry:
Mobile entertainment as a service
RealNetworks announced an extension of its partnership with China Telecom in the launch of its Mobile Information Push Portal service, which offers customised and branded digital entertainment, Music-On-Demand, Video-On-Demand, personalisation features such as Ringtones, Ringback [...]
Jason Van Genderen’s beautiful Aussie short film recently won New York Tropfest. It was shot entirely on mobile. It’s a 3.5 minute film about Sydney and New York’s homeless and cost a whopping $57 to produce. More about the film here.
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