Bargain. Reckon.
We teased the market with a goat with a frog on its head and so launched one of the most-memorable campaigns of the year. The launch of the Trading Post online and on your mobile needed a campaign that made it very clear that the Trading Post was home of the bargain.
Who could forget a goat with a frog on its head and together they say “Bargain! Reckon!”? The teaser began months ahead of launch with a talking goat blog including a viral video, leading to the anonymous goat and frog before the full campaign was launched upon the unsuspecting public.
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