Intelligent iPhone application

As we know from Nielsen, social networks and blogs are now the fourth most popular online activity today. With two-thirds of the world’s Internet population visiting social networking or blogging sites, accounting for almost 10% of all internet time.

With the increase in the volume of shared, social content, making sense of it all will be an increasing challenge, particularly as brands are starting to join the conversations.

Mashable refers to the Phone app, my6sense, as a “perfect example of semantic intelligence applied to social media streams. The app functions as an RSS reader, but you can share stories with Twitter, FriendFeed, and Facebook. The stories you read and share are then used to recommend articles, and the more you use it the better it works.”

I’ve just registered and downloaded the app to my iPhone and you can import your existing RSS feeds from a variety of readers (mine are all in Google Reader), which I’ve done and this tool is fantastic, all my feeds are there in my hand whenever I need & the more I consume content via this application, the more the app learns about my content interests. I’ll keep you posted.