Time to call your mum?
The latest instalment in the “Time to call your mum?” campaign for Telstra was launched last Sunday (March 1) with a host of television commercials and a callmum.net website. The print, which launched just before Christmas, has been very successful. We expect the television and online campaign to drive sales even harder.
You can view the latest commercials at www.callmum.net or click here.


14 Responses to “Time to call your mum?”
they are very clever those people in the creative department
what is the name of the background music playing during the ad? I have heard it somewhee before and its bugging me!
Hi benny, I’ll try & find out for you.
Hi Benny,
The artist is Anders Trentemoller. He’s from Copenhagen in Denmark. The track is “Miss You”.
Here’s his MySpace page: http://www.myspace.com/trentemoeller
Enjoy!
Where are these actors from????? Its annoying me everytime i see this ad. the dad especially. i think the mums from neighbours lous russian gf or something…
WOW ! Thanks Emily !
Hi there.
I’m looking for the latest ad that demonstrates video calling - it’s not up on the CallMum website.
Can I download it or link to it somewhere?
Hi Melanie, the instructions are up at http://www.callmum.net/. Click on ‘ways to keep in touch’ from left-hand nav. Then on ‘how to prove that you really are out with Brad’.
Thanks Emily, but I’m really after the TVC. I want to show it to someone.
Cheers.
Hi Melanie, the TVCs are on the website as well.
Cheers,
Emily
Hi there,
Is there any place I can find the radio ads? They are not up on the http://www.callmum.net microsite. It’d be great if the ads were on youtube or something, that way i’d be able to embed it on my blog when I refer to it..
Hi Josh,
I’m looking into it for you - will let you know when they’re available.
Cheers,
Emily
HA! the bground song Trentemoller is hectic
What’s the name of the actor on one of the call mum ads… he’s catching a train back to the city to see his mum (who’s a florist)?
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