Time to call your mum?

Time to call you mum?

The latest instalment in the “Time to call your mum?” campaign for Telstra was launched last Sunday (March 1) with a host of television commercials and a callmum.net website. The print, which launched just before Christmas, has been very successful.  We expect the television and online campaign to drive sales even harder.

You can view the latest commercials at www.callmum.net or click here.

14 Responses to “Time to call your mum?”

  1. rocky Says:

    they are very clever those people in the creative department

  2. benny Says:

    what is the name of the background music playing during the ad? I have heard it somewhee before and its bugging me!

  3. Emily Says:

    Hi benny, I’ll try & find out for you.

  4. Emily Says:

    Hi Benny,

    The artist is Anders Trentemoller. He’s from Copenhagen in Denmark. The track is “Miss You”.

    Here’s his MySpace page: http://www.myspace.com/trentemoeller
    Enjoy!

  5. Katerina Says:

    Where are these actors from????? Its annoying me everytime i see this ad. the dad especially. i think the mums from neighbours lous russian gf or something…

  6. stav Says:

    WOW ! Thanks Emily !

  7. Melanie Says:

    Hi there.

    I’m looking for the latest ad that demonstrates video calling - it’s not up on the CallMum website.

    Can I download it or link to it somewhere?

  8. Emily Says:

    Hi Melanie, the instructions are up at http://www.callmum.net/. Click on ‘ways to keep in touch’ from left-hand nav. Then on ‘how to prove that you really are out with Brad’.

  9. Melanie Says:

    Thanks Emily, but I’m really after the TVC. I want to show it to someone.

    Cheers.

  10. Emily Says:

    Hi Melanie, the TVCs are on the website as well.

    Cheers,
    Emily

  11. Josh Says:

    Hi there,

    Is there any place I can find the radio ads? They are not up on the http://www.callmum.net microsite. It’d be great if the ads were on youtube or something, that way i’d be able to embed it on my blog when I refer to it..

  12. Emily Says:

    Hi Josh,

    I’m looking into it for you - will let you know when they’re available.

    Cheers,
    Emily

  13. Alex Says:

    HA! the bground song Trentemoller is hectic

  14. Naomi Says:

    What’s the name of the actor on one of the call mum ads… he’s catching a train back to the city to see his mum (who’s a florist)?

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