The Optus Family Communication Survey released this week has revealed that over half of Australian children out-smart their parents in technology knowledge before they are 13 years old.
When questioned about their understanding of a range of technologies, the survey revealed that children (10-17 years old) already know more or about the same as their parents about [...]
While we’re all waiting for the imminent launch of the Apple tablet, Microsoft’s Courier tablet has been announced. The device, in prototype stage, is shaped like a book and has two 7 inch multi-touch displays that fold up when the system isn’t in use. It supports handwriting and includes a 3 megapixel camera.
More...Here’s an innovative approach to leveraging consumer data to personalise campaign messaging, with great results. To launch a new teenage TV series about a super computer that knows all, McCann Erickson Israel leveraged cookies and consumer entry form data, to generate personalised banners in real time. The campaign ignited panic from parents and kids.
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