Zugara has recently launched a new Webcam Social Shopper application, which allows consumers to shop virtually online using Augmented Reality and social networks.
The application allows online shoppers to hold items of clothing up virtually to see how they look, then Motion Capture technology tracks their movements so they can interact with the site by cycling [...]
Another great find from digitalbuzz blog “Dunkin’ Run is a mobile/online ordering system mixed with with a social group ordering function that allows your friends to be sent an automated email where they select & place their orders into your Dunkin’ Order before you litterally run down the road to grab them.”
Here’s a great video care of digitalbuzz blog on why brands need to be engaging in social conversations across a multitude of social media…
Here’s a really interesting video on what agencies should be doing to be more digitally focused. La Volta have interviewed a range of people from the interactive/digital industry and their comments will come as a wake-up call to a lot of the larger agencies thar are still struggling with their digital offering. Check it out [...]
More...“…with the “youth” market spending more time online than watching TV, and the youth market gradually turning into the adult market, there’s got to be a shift away from TV centric brand campaigns, towards properly integrated brand campaigns. I’m not saying anything new, I am saying that it’s time to start believing the hype…”
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