Archive for March 2009

These two ads feature Australian Cricket Captain Ricky “Punter” Ponting. In the first for Swisse Vitamins, Ricky proves he can read good. He’s as wooden as leg stump and it just isn’t convincing. In the second Valvoline Ad, the humour in the ad is based on his natural lack of ability as a presenter, so [...]

Here’s a tasty little campaign we launched for BigPond Music. It cleverly mashes up fashion and music into one banner. This is just one of series of three that are currently in market. BigPond Music are now offering their tracks as MP3s which means you can play them on any MP3 device, including mobiles, computers, [...]

It’s always interesting to see how quickly people make use of new technologies and try it in different forms. While the end result here isn’t particularly spectacular what is amazing is how quickly someone has picked up, adapted and used new technology. The site for the New Golf takes you on a personalised virtual commute [...]

As reported on wired this week, ‘Google is saying it wants to be the world’s communication hub, and hundreds of companies — ranging from mobile phone operators to Skype to Microsoft better be listening.’

If you happen to visit Southern Cross, Martin Place, Town Hall or Brisbane Stations you can’t miss BigPond’s latest campaigns for BigPond Sport and BigPond News.
For BigPond Sport, the creative idea highlights the fact that no matter where you are, you can get your sports fix direct to your mobile through BigPond Sport. There is [...]

BBC.com’s keynote presentation was worth recording. Launched in 2007, the site is run by BBC Worldwide and is the BBC’s international website outside the UK.
Kym Niblock, Managing Director BBC.com talked through the BBC.com reach numbers (which were impressive!), 26 million monthly UVs and the number one international site in Australia (1.2 million Australian UVs per [...]

The cash for comment debate has been been around for a while, but has recently fired up as social media emerges to blur old media guidelines.
The main themes of discussion in this debate on deceptive marketing centred around the importance of transparency in marketing messages. Where the line gets blurry is when a commercial message [...]

The adtech session on Twitter kicked off with this hilarious mashup of Twitter in the news from Laurel Papworth:
 
Discussions centred around the importance of Twitter as a tool for SMEs in building one to one relationships by giving customers access to their business, as well as to other customers instantly. 
SMEs need to leverage Twitter tools [...]

I made it to see the social media panel debate at ad:tech which included; Nick Love, Director MySpace; Francisco Cordero, GM Australia/NZ Bebo; Mike Zimmerman, LinkedIn; Paul Borrud, Regional VP Sales, Facebook and Foad Fadaghi, Director of Research, Friendster.
Their thoughts on future social networking trends were worth noting:
 
Nick Love of MySpace;

More openness through services such [...]

I was able to attend Jenny Wilson’s fascinating presentation on mobile 3.0 yesterday at ad:tech. What I found interesting was Jennie’s insight that we haven’t seen true native mobile services as have evolved on web just yet.
Just as the web was used as a TV and magazine extension, and has now evolved to native services [...]