Archive for February 2009

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A web developer is talking about how to put a border around images in an online picture gallery:
“I’ve been using this stroke technique for years, it never fails.”

It amazes me that even some of the smartest people I know can’t get their heads around the difference between their, there, and they’re.
I can’t tell you the number of times I’ve seen a powerpoint presentation so carefully put together with more charts and builds than you can poke a stick at and there it [...]

It’s true, Fortune has released this article showing Facebook currently boasts over 170 million subscribers. We are used to hearing Facebook spoken about in big numbers (5 million new subscribers per week, valued at $4.1 billion) but this figure stands out from the others in that Facebook has attracted this many users in just 5 [...]

Young & Rubicam, Bangkok have come up with a clever ambient idea for Colgate.
This strategy is a simple branding message to help you not to forget to brush your teeth - and with what else but Colgate.
By giving away tempting products like ice-creams and fairy floss they were able to uniquely place their message within the [...]

It’s a fascinating time to be a consumer, when large global corporations are asking consumers’ opinions on their products and services in the transparent and open forum that is the social web.
Why are they doing it?
They’re empowering their consumers and involving them in their brand at a very top level. We all know that if [...]

Have a look at this amazing presentation from TED by David Merrill, the creator of ‘Siftables’ which are new cookie-sized computers with motion sensing, neighbour detection, graphical display, and wireless communication.
The little cube-like computers act in unison to form a single interface: users physically manipulate them - grouping or sorting - to interact with digital information [...]

In the pursuit of making websites super-sticky, they’ve become loaded with content with dubious uses. The truth is, there’s a lot to be said for really simple sites.
There’s nothing wrong with developing a site that is a one-trick pony. As long as that trick is impressive.
As Lia Timson outlines in this month’s Australian Creative
magazine, an [...]

This week’s Mobile World Congress in Barcelona threw up a number of interesting trends for the mobile industry:
Mobile entertainment as a service
RealNetworks announced an extension of its partnership with China Telecom in the launch of its Mobile Information Push Portal service, which offers customised and branded digital entertainment, Music-On-Demand, Video-On-Demand, personalisation features such as Ringtones, Ringback [...]

The latest Viral Marketing scheme has recently unfolded with amateur youtube video maker, Hugh Thomas from Bondi, being asked to create a blog on Channel 10’s new drama series Lie to Me.
The Hughsnews creator has admitted that an unidentified source from 20th Century Fox had asked him to create a video entry in an effort [...]