Archive for September 2008

Yahoo brand campaign with GPS-enabled bicycles

September 30th, 2008 posted by Emily

A new Yahoo brand campaign idea spotted by Springwise equipped a fleet of GPS-enabled bicycles with camera phones and sent them out onto the streets of major cities around the world.
Springwise explain “Yahoo took a fleet of 20 custom-pained Electra Townie 8 bicycles and rigged each one with solar panels and a camera-equipped mobile phone [...]

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Posted under brand advertising by Emily on 09.30.2008 | No Comments

Buy the rights to your favourite artist’s songs

September 30th, 2008 posted by Emily

Here’s an interesting concept, a US company, Songvest has developed an online auction to allow consumers to buy the music rights to their favourite songs.
Songvest says “Highest bidder at our song auctions owns a share of the rights, including a nice chunk of the song royalties that come streaming in every time it gets played—plus [...]

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Posted under Online by Emily on 09.30.2008 | No Comments