Archive for the Mobile Category

Intelligent iPhone application

October 19th, 2009 posted by Emily

As we know from Nielsen, social networks and blogs are now the fourth most popular online activity today. With two-thirds of the world’s Internet population visiting social networking or blogging sites, accounting for almost 10% of all internet time.
With the increase in the volume of shared, social content, making sense of it all will be an [...]

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Mobile Use In Japan

April 27th, 2009 posted by frog


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From ad:tech - mobile 3.0: New mobile technologies and applications

March 12th, 2009 posted by Emily

I was able to attend Jenny Wilson’s fascinating presentation on mobile 3.0 yesterday at ad:tech. What I found interesting was Jennie’s insight that we haven’t seen true native mobile services as have evolved on web just yet.
Just as the web was used as a TV and magazine extension, and has now evolved to native services [...]

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Time to call your mum?

March 4th, 2009 posted by Ray Leggott

The latest instalment in the “Time to call your mum?” campaign for Telstra was launched last Sunday (March 1) with a host of television commercials and a callmum.net website. The print, which launched just before Christmas, has been very successful.  We expect the television and online campaign to drive sales even harder.
You can view the [...]

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Trends from the Mobile World Congress

February 19th, 2009 posted by Emily

This week’s Mobile World Congress in Barcelona threw up a number of interesting trends for the mobile industry:
Mobile entertainment as a service
RealNetworks announced an extension of its partnership with China Telecom in the launch of its Mobile Information Push Portal service, which offers customised and branded digital entertainment, Music-On-Demand, Video-On-Demand, personalisation features such as Ringtones, Ringback [...]

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Cheat the Rubik’s Cube with your iPhone

January 30th, 2009 posted by Emily

A friend just sent me this demo on YouTube of an iPhone application called CubeCheater that allows you to cheat that old 80’s icon, the Rubik’s cube! So now what can’t the iPhone do?
For those that want the retro experience, here’s the official Rubik’s Cube website where you can read their solution guide to crack [...]

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iPhone Prices?

July 10th, 2008 posted by Emily

There are so many blog posts today with the iPhone launch in Australia tomorrow that I won’t waste too much time on this (having a busy day!)…but thought there might be a few people out there wondering when we’re going to get confirmation on pricing for the iPhone.
Gizmodo managed to get screen grabs of Vodafone’s [...]

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Telstra launches QR Codes in Australia

July 8th, 2008 posted by Emily

If you haven’t heard the buzz on QR Codes already, there will be half a million Telstra customer handsets with QR Code readers on their mobile phones from July 1, so it’s now a reality in Australia & the other carriers will most likely follow suit if it takes off like it has in Japan.
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Is anyone else worried about privacy these days?

July 4th, 2008 posted by Emily

With more and more social technologies allowing us to monitor every minute of our friends and enemies lives, is anyone concerned we’re opening ourselves up to too much transparency?

Fortunately this new application hasn’t yet launched in Australia, but have a look at Dirt Search, which searches public records data in the US. i obviously couldn’t [...]

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