Archive for the social media Category

Here’s a great video care of digitalbuzz blog on why brands need to be engaging in social conversations across a multitude of social media…
 

Twitter has reached critical mass with everyone from radio jocks to  grannies talking about it. The truth is, I think a lot of people can’t see why anyone would use it.
I was on the Gold Coast on the weekend and the local radio was trying to do a ‘Radio Tweet’. They called people spontaneously to [...]

I made it to see the social media panel debate at ad:tech which included; Nick Love, Director MySpace; Francisco Cordero, GM Australia/NZ Bebo; Mike Zimmerman, LinkedIn; Paul Borrud, Regional VP Sales, Facebook and Foad Fadaghi, Director of Research, Friendster.
Their thoughts on future social networking trends were worth noting:
 
Nick Love of MySpace;

More openness through services such [...]

It’s true, Fortune has released this article showing Facebook currently boasts over 170 million subscribers. We are used to hearing Facebook spoken about in big numbers (5 million new subscribers per week, valued at $4.1 billion) but this figure stands out from the others in that Facebook has attracted this many users in just 5 [...]

Young & Rubicam, Bangkok have come up with a clever ambient idea for Colgate.
This strategy is a simple branding message to help you not to forget to brush your teeth - and with what else but Colgate.
By giving away tempting products like ice-creams and fairy floss they were able to uniquely place their message within the [...]

It’s a fascinating time to be a consumer, when large global corporations are asking consumers’ opinions on their products and services in the transparent and open forum that is the social web.
Why are they doing it?
They’re empowering their consumers and involving them in their brand at a very top level. We all know that if [...]

The latest Viral Marketing scheme has recently unfolded with amateur youtube video maker, Hugh Thomas from Bondi, being asked to create a blog on Channel 10’s new drama series Lie to Me.
The Hughsnews creator has admitted that an unidentified source from 20th Century Fox had asked him to create a video entry in an effort [...]

The IPG Lab Blog wrote last week that “Facebook announced that within a few weeks its Facebook Connect login system will be available on several high profile participating sites, including Digg, Twitter, Hulu and more. With Facebook Connect, Facebook users will be able to participate on these 3rd party sites using their Facebook IDs.”
It’ll be [...]

There was some interesting sentiment in Obama’s speech yesterday that struck a chord with me. Obama said, “What began twenty-one months ago in the depths of winter must not end on this autumn night. This victory alone is not the change we seek - it is only the chance for us to make that change. [...]