“…with the “youth” market spending more time online than watching TV, and the youth market gradually turning into the adult market, there’s got to be a shift away from TV centric brand campaigns, towards properly integrated brand campaigns. I’m not saying anything new, I am saying that it’s time to start believing the hype…”
More...These two ads feature Australian Cricket Captain Ricky “Punter” Ponting. In the first for Swisse Vitamins, Ricky proves he can read good. He’s as wooden as leg stump and it just isn’t convincing. In the second Valvoline Ad, the humour in the ad is based on his natural lack of ability as a presenter, so [...]
More...If you think about how long a customer spends interacting with your brand each day, it’s probably not that long (well it depends what your product or service is obviously), but the great thing about content is that it’s a great way to extend your reach to your consumers and provide them with multiple touch [...]
More...The latest instalment in the “Time to call your mum?” campaign for Telstra was launched last Sunday (March 1) with a host of television commercials and a callmum.net website. The print, which launched just before Christmas, has been very successful. We expect the television and online campaign to drive sales even harder.
You can view the [...]
Young & Rubicam, Bangkok have come up with a clever ambient idea for Colgate.
This strategy is a simple branding message to help you not to forget to brush your teeth - and with what else but Colgate.
By giving away tempting products like ice-creams and fairy floss they were able to uniquely place their message within the [...]
The latest Viral Marketing scheme has recently unfolded with amateur youtube video maker, Hugh Thomas from Bondi, being asked to create a blog on Channel 10’s new drama series Lie to Me.
The Hughsnews creator has admitted that an unidentified source from 20th Century Fox had asked him to create a video entry in an effort [...]
A new Yahoo brand campaign idea spotted by Springwise equipped a fleet of GPS-enabled bicycles with camera phones and sent them out onto the streets of major cities around the world.
Springwise explain “Yahoo took a fleet of 20 custom-pained Electra Townie 8 bicycles and rigged each one with solar panels and a camera-equipped mobile phone [...]