“…with the “youth” market spending more time online than watching TV, and the youth market gradually turning into the adult market, there’s got to be a shift away from TV centric brand campaigns, towards properly integrated brand campaigns. I’m not saying anything new, I am saying that it’s time to start believing the hype…”
More...If you happen to visit Southern Cross, Martin Place, Town Hall or Brisbane Stations you can’t miss BigPond’s latest campaigns for BigPond Sport and BigPond News.
For BigPond Sport, the creative idea highlights the fact that no matter where you are, you can get your sports fix direct to your mobile through BigPond Sport. There is [...]
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More...It amazes me that even some of the smartest people I know can’t get their heads around the difference between their, there, and they’re.
I can’t tell you the number of times I’ve seen a powerpoint presentation so carefully put together with more charts and builds than you can poke a stick at and there it [...]
Cadbury’s Dairy Milk has launched a cute ad featuring two children performing ‘eyebrow dance moves’ to a funky soundtrack. Check it out, it’s adorable.
More...I started at NexX not long after they first started up and the dot.com was fully booming… and then the bubble popped. Other agencies went under but NetX stayed afloat because it had strong leaders and solid clients such as Westpac and Fairfax. I travelled for a few years and came back in ‘04 to [...]
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