Author Archive

BWM wins AdNews Creative Network of the Year

March 1st, 2010 posted by Ray Leggott

“Big ideas on big brands is ultimately what separated BWM from a really strong field”
BWM has edged out major competition to win the coveted AdNews Creative Network of the Year, beating BMF, Clemenger BBDO and DDB Group.
Here’s a few the key points from the AdNews article from 26 February 2010:
BWM’s strong financial performance and client [...]

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Barry Hall made up for a bad year.

February 3rd, 2010 posted by Ray Leggott

Everyone loves Barry Hall. He’s the nicest guy who just gets very passionate about his game.
What better way for him to make up for a bad year than to give away free gifts at Christmas? This stellar campaign worked its socks off and was a fun new twist on Christmas giveaways.

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Bargain. Reckon.

February 3rd, 2010 posted by Ray Leggott

We teased the market with a goat with a frog on its head and so launched one of the most-memorable campaigns of the year. The launch of the Trading Post online and on your mobile needed a campaign that made it very clear that the Trading Post was home of the bargain.
Who could forget a [...]

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Telstra introduces Mobile Masterpieces

November 13th, 2009 posted by Ray Leggott

A few weeks ago, BWM were briefed to promote Telstra’s sponsorship of a new TROPFEST mobile category in this country - Telstra Mobile Masterpieces. The best thing about it is that anyone with a mobile phone can enter.

We devised a Mobile Masterpiece video, starring TROPFEST founder, John Polson. This video was filmed on 30 mobile [...]

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Chris, you’ll be sorely missed.

August 18th, 2009 posted by Ray Leggott

BWM is extremely sad to hear that Chris Kelly has passed before his time. He made an incredible contribution to BWM while he was here creating stand-out work for clients like Aussie Home Loans, Freedom, Ozemail, Citroen and World Movies.
He not only was an incredible Art Director but a great all-round guy who would pitch [...]

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Viral genius?

July 3rd, 2009 posted by Ray Leggott

The beautiful thing about the internet is that the most unexpected or unintentional things go viral. Whoever invented the Snuggie is a genius. It’s the most ridiculous product in the world, so crazy it has to be true. When you combine a insane product with a good dash of cheesiness in a video, you [...]

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How should agencies respond to digital?

June 22nd, 2009 posted by Ray Leggott

Here’s a really interesting video on what agencies should be doing to be more digitally focused. La Volta have interviewed a range of people from the interactive/digital industry and their comments will come as a wake-up call to a lot of the larger agencies thar are still struggling with their digital offering. Check it out [...]

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Build your own Big Thing.

May 22nd, 2009 posted by Ray Leggott

Ever wanted to create your very own Big Thing? Well, here’s your chance. To coincide with the launch of the latest BigPond Wireless Broadband TV commercial, we’ve developed this nifty little site where you can create any Big Thing you like.
Always wanted a Big Nanna to cuddle? Now you can create it. Want to chow [...]

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Second wind for Second Life?

May 22nd, 2009 posted by Ray Leggott

Second Life was fun to play around with for while - and to surprise people when you entered a virtual room wearing no pants. If you could find a room with other avatars in it, that is.
Then there was the lure of making a million bucks online through property development in Second Life but the [...]

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BWM is Official Honoree at Webby Awards

April 22nd, 2009 posted by Ray Leggott

nib - Spell It Out has been selected as an Official Honoree for the Best Use of Typography category in The 13th Annual Webby Awards.
As a result of the exceptional quality of submissions this year, the Academy has recognized outstanding entries as Official Honorees alongside our Nominees and Winners. The Official Honoree distinction is awarded [...]

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