As we know from Nielsen, social networks and blogs are now the fourth most popular online activity today. With two-thirds of the world’s Internet population visiting social networking or blogging sites, accounting for almost 10% of all internet time.
With the increase in the volume of shared, social content, making sense of it all will be an [...]
The Optus Family Communication Survey released this week has revealed that over half of Australian children out-smart their parents in technology knowledge before they are 13 years old.
When questioned about their understanding of a range of technologies, the survey revealed that children (10-17 years old) already know more or about the same as their parents about [...]
While we’re all waiting for the imminent launch of the Apple tablet, Microsoft’s Courier tablet has been announced. The device, in prototype stage, is shaped like a book and has two 7 inch multi-touch displays that fold up when the system isn’t in use. It supports handwriting and includes a 3 megapixel camera.
More...Here’s an innovative approach to leveraging consumer data to personalise campaign messaging, with great results. To launch a new teenage TV series about a super computer that knows all, McCann Erickson Israel leveraged cookies and consumer entry form data, to generate personalised banners in real time. The campaign ignited panic from parents and kids.
More...Here’s an interesting creative project, sculptor Antony Gormley invites Londoners (visit the website) to help create a living monument. He is asking the people of the UK to occupy the empty Fourth Plinth in Trafalgar Square in London, a space normally reserved for statues of Kings and Generals. Every hour, 24 hours a day, for 100 [...]
More...Zugara has recently launched a new Webcam Social Shopper application, which allows consumers to shop virtually online using Augmented Reality and social networks.
The application allows online shoppers to hold items of clothing up virtually to see how they look, then Motion Capture technology tracks their movements so they can interact with the site by cycling [...]
Another great find from digitalbuzz blog “Dunkin’ Run is a mobile/online ordering system mixed with with a social group ordering function that allows your friends to be sent an automated email where they select & place their orders into your Dunkin’ Order before you litterally run down the road to grab them.”
Here’s a great video care of digitalbuzz blog on why brands need to be engaging in social conversations across a multitude of social media…
It’s been a busy few weeks at BWM so I’ve been a bad blogger (sorry readers!), but I thought it would be appropriate to honor our diggers in the lead up to ANZAC Day.
The ABC has produced a fascinating interactive broadband documentary where you can experience the first 24 hours of the ANZAC landing at [...]
As reported on wired this week, ‘Google is saying it wants to be the world’s communication hub, and hundreds of companies — ranging from mobile phone operators to Skype to Microsoft better be listening.’
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