Author Archive

BigPond launches station domination

March 13th, 2009 posted by bryonym

If you happen to visit Southern Cross, Martin Place, Town Hall or Brisbane Stations you can’t miss BigPond’s latest campaigns for BigPond Sport and BigPond News.
For BigPond Sport, the creative idea highlights the fact that no matter where you are, you can get your sports fix direct to your mobile through BigPond Sport. There is [...]

More...

A sweet ambient idea

February 26th, 2009 posted by bryonym

Young & Rubicam, Bangkok have come up with a clever ambient idea for Colgate.
This strategy is a simple branding message to help you not to forget to brush your teeth - and with what else but Colgate.
By giving away tempting products like ice-creams and fairy floss they were able to uniquely place their message within the [...]

More...

Can you see the Lie - the latest Viral Marketing scheme

February 19th, 2009 posted by bryonym

The latest Viral Marketing scheme has recently unfolded with amateur youtube video maker, Hugh Thomas from Bondi, being asked to create a blog on Channel 10’s new drama series Lie to Me.
The Hughsnews creator has admitted that an unidentified source from 20th Century Fox had asked him to create a video entry in an effort [...]

More...