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Everyone loves Barry Hall. He’s the nicest guy who just gets very passionate about his game.
What better way for him to make up for a bad year than to give away free gifts at Christmas? This stellar campaign worked its socks off and was a fun new twist on Christmas giveaways.

We teased the market with a goat with a frog on its head and so launched one of the most-memorable campaigns of the year. The launch of the Trading Post online and on your mobile needed a campaign that made it very clear that the Trading Post was home of the bargain.
Who could forget a [...]

A few weeks ago, BWM were briefed to promote Telstra’s sponsorship of a new TROPFEST mobile category in this country - Telstra Mobile Masterpieces. The best thing about it is that anyone with a mobile phone can enter.

We devised a Mobile Masterpiece video, starring TROPFEST founder, John Polson. This video was filmed on 30 mobile [...]

As we know from Nielsen, social networks and blogs are now the fourth most popular online activity today. With two-thirds of the world’s Internet population visiting social networking or blogging sites, accounting for almost 10% of all internet time.
With the increase in the volume of shared, social content, making sense of it all will be an [...]

The Optus Family Communication Survey released this week has revealed that over half of Australian children out-smart their parents in technology knowledge before they are 13 years old.
When questioned about their understanding of a range of technologies, the survey revealed that children (10-17 years old) already know more or about the same as their parents about [...]

While we’re all waiting for the imminent launch of the Apple tablet, Microsoft’s Courier tablet has been announced. The device, in prototype stage, is shaped like a book and has two 7 inch multi-touch displays that fold up when the system isn’t in use. It supports handwriting and includes a 3 megapixel camera.

Here’s an innovative approach to leveraging consumer data to personalise campaign messaging, with great results. To launch a new teenage TV series about a super computer that knows all, McCann Erickson Israel leveraged cookies and consumer entry form data, to generate personalised banners in real time. The campaign ignited panic from parents and kids.

“We’re stepping on each other’s toes dude. I already logged the muffin”