We teased the market with a goat with a frog on its head and so launched one of the most-memorable campaigns of the year. The launch of the Trading Post online and on your mobile needed a campaign that made it very clear that the Trading Post was home of the bargain.
Who could forget a [...]
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Tags:
bargain,
BWM,
frog,
goat,
reckon,
talking frog,
talking goat,
tease,
teaser,
Trading Post,
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Uncategorized by Ray Leggott on 02.3.2010 |
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A few weeks ago, BWM were briefed to promote Telstra’s sponsorship of a new TROPFEST mobile category in this country - Telstra Mobile Masterpieces. The best thing about it is that anyone with a mobile phone can enter.
We devised a Mobile Masterpiece video, starring TROPFEST founder, John Polson. This video was filmed on 30 mobile [...]
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As we know from Nielsen, social networks and blogs are now the fourth most popular online activity today. With two-thirds of the world’s Internet population visiting social networking or blogging sites, accounting for almost 10% of all internet time.
With the increase in the volume of shared, social content, making sense of it all will be an [...]
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The Optus Family Communication Survey released this week has revealed that over half of Australian children out-smart their parents in technology knowledge before they are 13 years old.
When questioned about their understanding of a range of technologies, the survey revealed that children (10-17 years old) already know more or about the same as their parents about [...]
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While we’re all waiting for the imminent launch of the Apple tablet, Microsoft’s Courier tablet has been announced. The device, in prototype stage, is shaped like a book and has two 7 inch multi-touch displays that fold up when the system isn’t in use. It supports handwriting and includes a 3 megapixel camera.
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Here’s an innovative approach to leveraging consumer data to personalise campaign messaging, with great results. To launch a new teenage TV series about a super computer that knows all, McCann Erickson Israel leveraged cookies and consumer entry form data, to generate personalised banners in real time. The campaign ignited panic from parents and kids.
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“We’re stepping on each other’s toes dude. I already logged the muffin”
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BWM is extremely sad to hear that Chris Kelly has passed before his time. He made an incredible contribution to BWM while he was here creating stand-out work for clients like Aussie Home Loans, Freedom, Ozemail, Citroen and World Movies.
He not only was an incredible Art Director but a great all-round guy who would pitch [...]
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