Last day of Mt Austin Koori Education Team Excursion/ Work Experience today. As well as learning we have checked out China Town, monorail, been for a swim at a beautiful beach called Bronte and the best bit was the experience of chickin satay kebabs and fried chicken wings last night for dinner :)
Today we contuinue to get tips on social media and how to make ads and websites. 
Mt Austin Koori Education Team (MAKET) are spending 2 days at BWM and Cox Inall Ridgeway learning about Advertising and Public Realations (PR). As we type, groups are learning about:
Filmaking - how they are putting films together with music in the background
Editing skills - tweeting, blogging
Website development - Aboriginal-inspired, hyperlinks, promoting MAKET
The aim of the work [...]
More...The Japanese have always had a very different approach to advertising in comparison to the western world. And in between our fascination and confusion we often wonder what they are trying to say. I believe that difference lies in the cultural beliefs and relationship between consumer and product. Here we will compare the different approaches [...]
More...Foursquare is a location-based social network application for smartphones, currently available in all the major app stores. The application allows users to connect to other friends on Foursquare and share - or ‘check in’ - their location along with a message or ‘shout’. Users can also add notes (‘tips’) to the places they visit, or [...]
More...A website’s footer is one of the most neglected and overlooked components of website design, so in this article i’m going to discuss how the footer is evolving in modern web design and how the footer space can be taken full advantage of to open up more opportunities for:
Creativity
SEO optimisation
Improved site usability
Traditionally, the footer is [...]
“Big ideas on big brands is ultimately what separated BWM from a really strong field”
BWM has edged out major competition to win the coveted AdNews Creative Network of the Year, beating BMF, Clemenger BBDO and DDB Group.
Here’s a few the key points from the AdNews article from 26 February 2010:
BWM’s strong financial performance and client [...]
Everyone loves Barry Hall. He’s the nicest guy who just gets very passionate about his game.
What better way for him to make up for a bad year than to give away free gifts at Christmas? This stellar campaign worked its socks off and was a fun new twist on Christmas giveaways.
We teased the market with a goat with a frog on its head and so launched one of the most-memorable campaigns of the year. The launch of the Trading Post online and on your mobile needed a campaign that made it very clear that the Trading Post was home of the bargain.
Who could forget a [...]
A few weeks ago, BWM were briefed to promote Telstra’s sponsorship of a new TROPFEST mobile category in this country - Telstra Mobile Masterpieces. The best thing about it is that anyone with a mobile phone can enter.
We devised a Mobile Masterpiece video, starring TROPFEST founder, John Polson. This video was filmed on 30 mobile [...]
More...As we know from Nielsen, social networks and blogs are now the fourth most popular online activity today. With two-thirds of the world’s Internet population visiting social networking or blogging sites, accounting for almost 10% of all internet time.
With the increase in the volume of shared, social content, making sense of it all will be an [...]